Search Engine Optimisation (SEO) and local SEO is the most lucrative way to generate more visitors and sales on your website. Most people will overlook SEO services, hope that their website will start showing up in search engines and expect to see tonnes of traffic straight away.
Unfortunately this just isn’t the case.
Yes, you can start promoting your business on social media platforms or even spend some money on advertising which are great options and the latter could even bring in a few early leads. But, optimising your website to receive visitors who have typed relevant keywords into search engines wields much higher conversion rates and the highest return on investment (ROI).
Once your website starts ranking for relevant keywords in search engines and optimisations are made on a regular basis, these keywords will keep climbing higher in the search results and eventually outrank your competition.
I offer a range of SEO services to suit all businesses depending on it’s size and type:
How Does SEO Work & What SEO Do I Need?
The concept of SEO is predominantly the same for most websites.
You need quality content with relevant keywords on you website that provides value to your audience. The structure and navigation of your website also needs to be well organised so you visitors (and search engines) can find their way around easily. Content that is optimised for conversion rate is also important as it will keep your visitors on your website helping them decide whether to take action by subscribing to an email list, hiring your services or buying your products. When people stick around on your website, this indicates to search engines that you are providing valuable content which also helps boost your rankings.
The above is just the start though and you’ll also need high quality backlinks from high authority websites to really benefit from first page rankings. When other websites link to you, citing you because of the quality in the services and products you provide or for the content you share, the authority and credibility from these other websites gets passed onto you making searching engines see you as someone important.
The type of SEO depends on your business. If you have a brick and mortar business that is run from a particular location then you’ll need local SEO services. The main thing that differentiates this type of SEO from other SEO is location based listings of your business, typically submitted on directory websites stating your business name, address and phone number (NAP). The relevancy of your industry specific business listings and consistency of your business details is key to ranking well in local search.
Other business types like online store don’t necessarily need these listings because the search intent differs from looking up local business details and buying a product online. In other words, if you wanted to buy a pair of shoes over the internet you might search “brown leather shoes” whereas if you wanted a pair of shoes made the search intent would be very different searching something along the lines of “bespoke shoemaker london”.
- Great Start for Local Results
- Full Website Audits
- Google Services Setup
- Bing, Apple & Yahoo Services
- Keyword Research
- Google My Business Setup
- Competitor Analysis
- On-page Optimisation
- Social Network Integration
- Citation Submission
- 60 and 180 Day Review
- Maximise Your Local Results
- Full Website Audits
- Content Optimisaiton
- Website Structure Optimisation
- Monthly Keyword Analysis
- Conversion Rate Optimisation
- Google Reviews
- Press Release Creation
- Press Release Distribution
- Citation Submission 200+
- Monthly Reports
Blogger SEOFor personal & business blogs
- Coming Soon
EcommerceFor online stores
- Coming Soon